About Us

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Fashion Factor is the UAE’s biggest platform, supports local and international fashion designers, hosted in the Agenda Venues FZ LLC, Arena in Media City, Dubai. In the past 2 years we have showcased over 250 international designers across 6 Editions. 

The Fashion industry’s answer to the X-factor show, International designers showcase their collections in-front of a live audience and panel of Celebrity judges. The concept was conceived by its founder Sherif Thomas. From humble beginnings, the show has now grown to host over a 1000 audience members each day and is live streamed across multiple media platforms such as Fashion TV and Shahid. Our journey to become recognized internationally as the go to Fashion Event in Dubai is in full flow.